Google review replies.
In your voice.
Let routine replies run automatically. Keep sensitive reviews in your hands. Understand what customers value, with review insights and nearby business comparisons in one place.
Free plan available · Autopilot founding price $9/mo
Interactive demo with sample data. The screens and controls are the real build; Google connection and posting are switched off in the demo.
They hear from you againGoogle notifies the reviewer when you reply.
The next customer reads itYour reply sits under the review, in public.
Silence is also an answerLeave a complaint alone and it stays the last word.
Every month, a report on the shops around you.
Up to ten businesses of your trade within a kilometer. We read their recent public reviews and turn them into what they get praised for, common complaints, and where that leaves you.
Praised forThe beard trim, and Tobias by name — said in 11 of the 15 recent reviews we read.
Common complaintsThe Saturday walk-in wait — said in 9 of the 15 recent complaints we read, and the owner has answered none of them.
Praised forGetting a slot the same day — said in 7 of the 15 recent reviews we read.
Common complaintsThe cut costing more than the phone quote — said in 6 of the 15 recent complaints we read.
Praised forThe 8pm close — said in 12 of the 15 recent reviews we read.
Common complaints“Depends who you get” — said in 8 of the 15 recent complaints we read.
Turn a repeated complaint into a practical check. Fade Society's sampled reviews mention Saturday waits. Check how your own business explains waiting times and bookings, then answer customers who raised the issue. Open the report to see the observations behind each suggestion.
Example report with made-up shops, shown to explain the format. Your report is built from your own street.
Think a review broke Google's rules? We check it with you.
Flag the review from your list. Choose the concern and describe the supporting information. We help prepare a draft for your review, or explain why more information is needed.
You flag one
“Terrible. Overpriced and the owner is rude. Go to Fade Society instead, they gave me a discount for posting this.”
Against the actual policy
Two honest answers
We never promise removal. Google makes the decision. We help organize what you provide; we do not independently verify it. A negative experience alone is not a reason to remove a review.
Five stars is not the same as safe to answer.
A high rating can still describe a serious problem. These example reviews show why we check the content as well as the stars.
Booked last minute and they still squeezed me in. Marco took his time and the fade is the best I've had in this city. Already rebooked.
“Thanks, Dana. We're glad you enjoyed the care and attention during your visit.”
Lovely staff and a great cut. Only thing — I told them about my allergy and the aftershave they used sent me to the emergency room that evening.
Mentions illness, injury or an allergic reaction. No machine writes a thank-you under this. It waits in your inbox until you answer it yourself.
One to three stars never post on their own — not with any setting. And on top of the stars, every draft is screened for injury, contamination, legal threats, billing disputes, discrimination, staff incidents and anything involving a child. If we can't read a review properly, it waits. The gate fails closed.
Answered in the language it was written in.
With an English translation underneath, so you always know what went out under your name — even when you don't read the language.
“Gracias, Elena. Nos alegra que hayas disfrutado de la atención del equipo.”
Thank you, Elena. We're glad you appreciated the team's service.
「またお越しいただきありがとうございます。お待たせしてしまい、申し訳ございません。ご意見をお寄せいただき、ありがとうございます。」
Thank you for coming back. We're sorry for the wait and appreciate your feedback.
„Danke für Ihre Rückmeldung, Herr Brandt. Es tut uns leid, dass Sie am Samstag warten mussten.“
Thank you for your feedback, Mr Brandt. We're sorry you had to wait on Saturday.
And it sounds like you, not like software. Three dials — how warm, how long, whether you sign off by name — plus words you never want used. Every draft is yours to edit before it goes.
Free to start. One price to forget about it.
Try it on your real reviews first. Pay only to put it on autopilot.
- Up to 200 past reviews drafted, once
- 5 replies a month, posted with one tap
- Careful mode on low ratings, always
- New reviews delivered to you, in any language
- Monthly neighborhood report — the shops within 1 km, what they are praised for, common complaints
- Review policy checks — check for possible policy violations and prepare a draft for you to review and submit
- Unlimited replies, posted automatically
- Learns your voice from replies you wrote yourself
- Choose when replies go out, or let us space them
- Weekly, monthly and all-time reports
First month free after you connect · cancel any time · Card · Apple Pay · Google Pay · PayPal
The questions owners ask first.
Will it sound like a robot?
You set the tone once, or let it learn from replies you already wrote. Drafts use the review and your reply settings. You can edit a draft before posting and refine your style settings.
What happens with bad reviews?
Reviews of three stars or fewer are never answered automatically. You get a careful draft and decide what posts. This is a hard rule in the code, not a setting you can flip.
Does it work outside the US?
Yes — anywhere Google reviews exist. Replies are written in the language of the review, with an English translation available for review. On Free — and whenever you choose All manual — nothing goes out until you approve it. Every new review emails you with the reply already written. On Autopilot, 4–5★ replies post on their own — the email tells you when, so you can stop it, and you get a copy as it posts; 1–3★ always wait for you. You can switch these emails off in Settings.
Is auto-replying allowed by Google?
Yes. Owner replies are a built-in Google feature, and Google has approved our Business Profile API access — replies go through the same official channel as replying by hand. We never write reviews, never touch your rating, and never offer anything in exchange for a review — that last one breaks Google's policy and gets reviews removed.
What access do you get?
Reading your reviews and posting owner replies. Nothing else — not your ads, not your payments, not your customers' data. You can disconnect in one click and every reply already posted stays yours.
Founding price for the first businesses we onboard.
First month free, then $9/month for as long as your account stays active. We will set the regular price after the pilot, and founding accounts keep theirs.
Connect your Google Business Profile to get started.
Founding pricing is for the first 100 businesses we onboard.